Work

The impact of nutritional information intervention on farmers’ adoption of selenium-enriched agricultural crop cultivation techniques

Year: 2025

Type: article

Abstract: Nutrient-enriched functional agriculture is identified as an effective economic approach to address hidden hunger. Using selenium-enriched rice as a case study, this paper employs experimental methods to investigate the impact of nutritional information intervention on farmers' willingness to adopt new crop varieties for nutrient enhancement. The analysis considers the moderating effects of value propositions, farm scale, and sources of nutritional information on this relationship. Results indicate that (1) nutritional information intervention significantly positively influences farmers' adoption willingness. (2) The relationship between nutritional information intervention and farmers' adoption willingness is not subject to the moderating influence of farmers' value orientation. (3) The relationship between nutritional information intervention and farmers' adoption willingness is moderated by farm scale. (4) The relationship between nutritional information intervention and farmers' adoption willingness is moderated by the source of nutritional information. In conclusion, it is recommended to strengthen nutritional information intervention.

Source: Scientific Reports

DOI: 10.1038/s41598-025-18381-4

Authors: Zhenjiang Song, Xin Luo, Baoshu Wu, Zhihua Wu

Institutions: Jiangxi Agricultural University, Jiangxi University of Finance and Economics

Language: English

Topic: Agricultural Innovations and Practices

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: gold

Estimated APC paid: $2,690