Social media and its strategic role in the growth of micro-enterprises in coffee shops IN ESCARCEGA
Year: 2025
Type: dataset
Abstract: 83,7 % 18,7 % 01 02 03 04Businesses that effectively integrate digital marketing and social media strategies are able to increase their visibility, build customer loyalty, and boost sales, highlighting the importance of these tools in local and community settings.Furthermore, in the specific case of municipalities such as Escárcega, where digitization is advancing unevenly and training and financing resources for small businesses are limited, it is a priority to explore how micro-coffee shop businesses are facing these challenges.Approach: This study adopted a mixed approach, combining quantitative and qualitative data analysis.Type of research: Applied research, as it seeks to solve a real and specific problem.Its objective is to generate theoretical knowledge and propose practical solutions.Instruments to be used: For this purpose, 40 sources of information located in search engines were used.The data collection method used is a survey consisting of 10 closed questions.Population and sample to be studied: 25 cafeterias belonging to category 722515 Cafeterias, soda fountains, ice cream parlors, refreshment stands, and similar establishments, as well as 722516 Self-service restaurants.
Authors: N. Itzel Marquez Herrera, José Alberto Sánchez López
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4414610309
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