Year: 2025
Type: dataset
Abstract: The microenterprises studied enjoy positive customer reviews, which differentiates them from large chains.However, weaknesses were also identified, such as limited management training and limited adoption of digital tools.Regarding opportunities, the growth of regional trade and the potential of government support programs stand out.On the other hand, competition with larger chains and dependence on certain suppliers are threats that limit their development.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4414610378
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