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Use of social media as a sales strategy in family businesses of División del Norte in Escárcega Camp.

Year: 2025

Type: dataset

Abstract: Use of social media as a sales strategy in family businesses of División del Norte in Escárcega Camp.In Escárcega, family businesses represent a fundamental economic pillar by generating employment and meeting local needs.However, a large part of them continue to use traditional sales and promotion schemes, which limits their growth and competitiveness.In contrast, social networks have emerged as strategic tools that allow for market expansion, creating bonds with customers, and strengthening the sustainability of businesses in a digitized environment.Analyzing the role of these platforms is essential to boost the local economy.

DOI: 10.54985/peeref.2509p9385279

Authors: Licely Morales Rodriguez, José Alberto Sánchez López

Institutions: Tecnológico Nacional de México, Instituto Tecnológico Superior de Escárcega

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: gold

OpenAlex ID: W4414610437

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