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Investigating service quality, perceived risk, and marketing strategies to enhance perceived value in online shopping

Year: 2025

Type: article

Source: International Journal of Intellectual Property Management

DOI: 10.1504/ijipm.2025.10073798

Authors: Huy Mach Tran, Thuy Dung Pham Thi

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414660204

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