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Between Popularity and Track Record: Regional Head Candidates in the View of Generation Z

Year: 2025
Type: article
Study design: Observational Study
Abstract: Generation Z (Gen Z), born between the mid-1990s and early 2010s, has unique characteristics when making political choices. In the context of local elections, their selection is often influenced by two main factors: candidate popularity and track record. This paper aims to analyze how these two factors affect the political preferences of Gen Z in Indonesia. Data was collected through surveys and in-depth interviews with respondents who fall into the Gen Z category. The results show that while popularity plays an important role, track record remains a crucial factor in Gen Z's political decision-making.
Language: English
Open Access status: hybrid
OpenAlex ID: W4414685778
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