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Based on Social, Economic, and Cultural Aspects, Is The “Tuak” Toraja Business Still Worth Sustaining?

Year: 2025

Type: article

Abstract: Toraja’s culture is distinct and captivating, with unique traditions passed down through generations. Among them, the tradition of serving and consuming tuak (a traditional alcoholic beverage) stands out, particularly in ceremonies like Rambu Tuka' (thanksgiving) and Rambu Solo' (funeral). Although many view tuak as a drink that can intoxicate and lead to health issues, it also holds potential as a profitable business if seen from a different perspective. This research investigates the business opportunities of Toraja tuak by examining social, economic, and cultural factors to understand how the economic conditions of tuak producers might be improved and gain broader acceptance. The study aims to analyze the viability of tuak as a business, factoring in social, economic, and cultural dimensions. The research is conducted in three stages: first, identifying issues through interviews and FGDs; second, conducting an in-depth literature review and gathering primary data on tuak business opportunities; and third, collecting secondary data, processing and analyzing it, and drawing conclusions. Results indicate that the tuak business holds significant promise when viewed through these comprehensive lenses, offering valuable social, economic, and cultural benefits.

Source: Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

DOI: 10.31186/jagrisep.24.02.493-508

Authors: Dwi Prasetyawati Thana, Yohanis Padallingan, Farizah Dhaifina Amran

Institutions: Universitas Kristen Indonesia Toraja, Universitas Muslim Indonesia

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4414718340