Fear, Desperation, Apathy, and Resilience: How Can Brazil Provide Insights for Consumer Research in Times of Turbulent Emotions
Year: 2025
Type: article
Abstract: This think piece discusses how the contemporary context of polycrisis provokes negative emotions that could lead to more critical research in marketing and in consumer studies in three themes: technology, backlash on diversity and debt. It also argues for paths for developing resilience in such scenarios by taking inspiration from Brazil, a country in which several people have already lived the end of the world as we know it.
Author: Maria Carolina Zanette
Institution: NEOMA Business School
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414736205
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