Tapping into Florida's Craft Beer Market, Part 2: Preferences for Local Ingredients and Sustainability Labels
Year: 2025
Type: article
Abstract: Rising consumer interest in locally sourced, sustainably produced products presents an opportunity for breweries to stand out in an increasingly competitive market, as well as for local growers to supply the ingredients for which consumers are willing to pay extra. This publication, the second in a series that seeks to provide Florida breweries with state-specific, data-driven marketing information to help grow their consumer base, explores Florida consumers’ preferences and the premiums that Florida consumers are willing to pay for beer made with local ingredients and sustainability certification. Authors examine how premiums vary across Florida’s largest metro areas: Miami, Tampa, Orlando, and Jacksonville. This information can inform growers of potential market opportunities and brewers of product differentiation strategies. Includes a list of key insights for breweries, growers, and Extension agents.
Source: EDIS
Institution: Institute of Food and Agricultural Sciences
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414736213
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