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Beef Grinding Business Development Strategy: Case Study in Kirimuka Market Business Unit, Depok, West Java

Year: 2025

Type: article

Abstract: This research focuses on the development of the beef milling agribusiness in the Kemiri Muka market, Depok, West Java, which plays a crucial role in meeting the beef consumption needs in West Depok. As a small-scale enterprise, the beef milling business presents opportunities for further development. The study aims to identify the internal and external conditions of the business and to formulate an effective development strategy using a SWOT analysis approach. Data was collected through various methods, including observation, interviews, questionnaires, literature review, and document analysis, using a purposive sampling technique. The study's findings propose several strategies: maximizing demand from regular customers, enhancing customer acquisition through effective marketing, expanding business networks, improving waste management to increase customer comfort, enlarging milling facilities, maintaining machinery quality, and upgrading human resources to sustain competitiveness. These strategies are essential for the growth and sustainability of the beef milling business in Kemiri Muka, Depok.

Source: Journal of Social Humanities

DOI: 10.59535/jsh.v3i1.328

Authors: Nugroho Kesowo Murti, Stuart Hart, Mark G. Edwards, Encep Sopandi, Arief Zulkarnain, Tri Puji Hastutik

Institutions: University of Brawijaya, University of Vermont, Jönköping University, Universitas Nurtanio, Binus University, Universitas Tidar

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4414795025

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