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Pengaruh Entrepreneurial Characteristics, Business Innovation, dan Business Motivation Terhadap Business Success Pada Salon Kecantikan

Year: 2024

Type: article

Abstract: This research aims to determine the influence of entrepreneurial characteristics, business innovation, and business motivation on business success in beauty salons in Medan City. This research uses associative research with a quantitative approach. The population and sample in this research are beauty salons in Medan City with a sample of 86 samples. The data analysis technique uses multiple linear regression analysis with the help of SPSS software. The results of this study show that partially the Entrepreneurial Characteristics, Business Innovation and Business Motivation variables have a positive effect on Business Success. Simultaneously, the variables Entrepreneurial Characteristics, Business Innovation and Business Motivation influence Business.

Source: Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

DOI: 10.47065/jamek.v4i3.1884

Authors: Rizky Putri Wardani, Muhammad Fauzan Azhmy, Sarah Imelda

Institution: Universitas Harapan Medan

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4414828058

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