Year: 2025
Type: article
Abstract: This study examines Bhakti marga, the devotional path in Hinduism characterized by deep immersion and complete submission to the divine. The research focuses on the Prema-margi branch of Bhakti, which emphasizes love-based devotion to deities with form, contrasting with the knowledge-based Gyan-margi tradition. This paper demonstrates how Bhakti traditions foster community engagement, compassion and emotional transformation through participatory devotional activities that transcend social boundaries. This has significant implications for management practices through service-oriented leadership models and emotional intelligence frameworks derived from various bhavas. The tradition's emphasis on ego dissolution, selfless service and authentic devotion provides valuable insights for an ethical living at both the individual and leadership levels.
Author: Aditya Agrawal
Institution: Flame University
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4414838554
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