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Strategi Penguatan Branding Produk Kopi Kuda Berkait Melalui Inovasi Kemasan Dan Edukasi Digital Marketing Bagi Umkm Desa Sebong Pereh

Year: 2025

Type: article

Abstract: This community service program aimed to improve the competitiveness of the UMKM Kopi Kuda Berkait in Sebong Pereh Village through packaging innovation and digital marketing education for local UMKM. The innovation involved designing modern, hygienic, and functional packaging to enhance the product's appeal and strengthen its brand identity. Digital marketing education was provided to the UMKMs in Sebong Pereh Village, including the use of e-commerce platforms such as Shopee. The implementation methods included interviews, observations, documentation, participation, and socialization. As a result, the packaging innovation successfully enhanced the branding of Kopi Kuda Berkait, while the digital marketing education helped local UMKMs understand digital marketing strategies to expand their market reach

Source: J-ABDI Jurnal Pengabdian kepada Masyarakat

DOI: 10.53625/jabdi.v4i9.9641

Authors: Imran Ilyas, Satrio Bimo Saputro, Indra Bastian Tahir, Muhammad Isa Alamsyahbana, David Dwi Malya Putra, Muhammad Nursyahdani, Novi Komalasari, Nurul Nurul, Rezky Pranatha, Selvi Wahyuningsih, Silvia Yohani, Viena Viena

Institution: STIE Pembangunan Tanjungpinang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth, Quality education, Zero hunger

Open Access status: diamond

OpenAlex ID: W4414843258

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