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Ethical Implications of Persuasive Marketing: Constructions of Tourist Identity and Cultural Otherness

Year: 2025

Type: article

Abstract: This article tackles the way orientalist doctrines are projected onto promotional discourse. In this article, we will use the case study of recreational activities taking place in Marrakech in order to demonstrate the ideological perspectives of Western advertisers. The goal of this research is to reveal the way Western advertising entities exert power over the Western tourist and the Moroccan community. Article visualizations:

Source: European Journal of Applied Linguistics Studies

DOI: 10.46827/ejals.v8i3.649

Authors: Meriem Rafik, Jamaa Ouchouid

Institution: Cadi Ayyad University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4414849450

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