Work

The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain

Year: 2025

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/j.ejor.2025.09.044

Authors: Peng Liu, Bin Liu, Naimeng Liu

Institutions: University of Shanghai for Science and Technology, Henan University of Engineering

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G3365874119

OpenAlex ID: W4414866680

FWCI: 16.39

Cites: 75

Cited by: 12

Related to: 10