Pengaruh Penggunaan Media Sosial Tiktok, Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the influence of TikTok social media usage, lifestyle, and financial literacy on consumer behavior among students of the Faculty of Economics and Business, State University of Malang using the SEM PLS method. The results of the study indicate that simultaneously and partially, TikTok social media usage, lifestyle, and financial literacy have a positive and significant influence on consumer behavior among students of the Faculty of Economics and Business, State University of Malang.
Authors: Hanna Sebrina Desitasari, Agus Sumanto
Institution: State University of Malang
Language: English
Subfield: Accounting
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4414879293
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