Digital Transformation through Mobile Applications: Innovative Strategies to Enhance MSME Management and Growth in Indonesia
Year: 2024
Type: article
Abstract: Digital transformation through mobile applications has become a strategic necessity to improve the management and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to analyze the role of mobile applications in facilitating operational efficiency, business model innovation, and market expansion for MSMEs. Using a qualitative literature review approach, data were sourced from 22 selected articles published between 2015-2024 on Google Scholar. Descriptive analysis reveals that applications like GoBiz, TaniHub, and Qasir help MSMEs enhance management efficiency and market access. However, challenges such as low digital literacy and limited infrastructure remain significant obstacles. This research underscores the importance of synergy between the government, private sector, and MSMEs to optimize the benefits of digital transformation. The findings provide practical implications for government policies, application developers' innovations, and MSMEs' adaptation strategies in the digital era
Authors: Abdul Manap, Yusnindar, Syamsu Rijal
Institutions: Universitas Jayabaya, State University of Makassar
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414881997
FWCI:
Cites:
Cited by:
Related to: