Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector
Year: 2025
Type: article
Study design: Observational Study
Authors: Ahmed Ezzat, Mahmoud Fouad, Nermeen Elsaadany
Institution: Cairo University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414922324
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