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Beyond the pyramid: exploring consumer preferences in low-income markets

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-09-2024-7224

Authors: Uttam Karankot, Rahul Thangeda

Institution: National Institute of Technology Warangal

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4414927623

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Cites: 85

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