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The Impact of Creative Effectiveness of Artificial Intelligence in Comparison with Human-Generated Advertising Creative Outcome

Year: 2025

Type: article

Source: International Journal of Business and Technology Management

DOI: 10.55057/ijbtm.2025.7.2.28

Language: English

Topic: Digital Media and Visual Art

Subfield: Computer Graphics and Computer-Aided Design

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4414950551

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