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Data-Driven E-commerce Marketing Strategies: The Integration of Big Data and Artificial Intelligence

Year: 2025

Type: conference-paper

Abstract: This paper explores the integration of Big Data and Artificial Intelligence (AI) in shaping modern e-commerce marketing strategies. The convergence of these technologies enables businesses to gain a deep understanding of consumer behavior, predict future trends, and provide personalized experiences at scale. Through case studies and technological analysis, we demonstrate how AI and Big Data are transforming customer interactions, optimizing marketing efforts, and increasing return on investment (ROI) in the e-commerce sector. We also highlight the challenges and future prospects of leveraging these technologies effectively.

Source: Exploring Science Academic Conference Series

DOI: 10.70267/icbms.202504

Author: Yangjie Lin

Institution: Monash University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4414958439

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