Work

What kind of customers, commodity and context matching produces high consumer loyalty? – fsQCA research based on social cognitive theory

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0133

Authors: Junxia Yuan, Hongliang Hou, Bingfeng Bai

Institutions: Shanghai Dianji University, Shanghai Business School, Nanjing University of Posts and Telecommunications, Jinling Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414967467

FWCI: 2.564

Cites: 38

Cited by: 2

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