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Strategic Thinking and The Implementation of Business Intelligence System of Coca Cola Plc, Abuja, Nigeria

Year: 2025

Type: article

Abstract: The study examined the extent to which strategic thinking shaped the implementation of a business intelligence system at Coca-Cola Nigeria Plc, Abuja. A quantitative design was employed, using structured questionnaires administered to a sample of 139 respondents drawn from a population of 214, determined through the Yamane formula. Descriptive statistics and structural equation modelling (SEM) were applied for data analysis. Results indicated that strategic thinking significantly influenced the implementation of business intelligence, with notable positive effects on strategic, competitive, and technological intelligence. The study concluded that strategic thinking plays a pivotal role in enhancing business intelligence adoption. It was recommended that management strengthen strategic thinking practices to establish a robust BI framework aligned with organizational objectives, thereby improving long-term planning and competitive advantage.

Source: Iconic Research and Engineering Journals

DOI: 10.64388/irev9i3-1710991-7751

Authors: Ovivi Audu Jamiu, Ayasal Anthony Auya

Institution: University of Abuja

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W4414975106