Year: 2025
Type: article
Abstract: This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.
Source: Jurnal Pengabdian Masyarakat
Authors: Fatchur Rochman, Rina Dewi
Institution: Universitas 45 Surabaya
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414978513
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