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Hubungan Customer Relationship Management (crm), Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Wifi Myrepublic Di Kecamatan Tajurhalang Bogor

Year: 2025

Type: article

Abstract: The purpose of this study is to analyze the relationship between Customer Relationship Management (CRM), service quality, and customer satisfaction on MyRepublic Wi-Fi customer loyalty in Tajurhalang District, Bogor Regency. The sample for this study was 150 MyRepublic Wi-Fi customers in Tajurhalang District, Bogor Regency. The sampling technique used was purposive sampling. The research method used was a survey by distributing questionnaires via Google Form to MyRepublic Wi-Fi customers in Tajurhalang District, Bogor. The data analysis technique used SPSS 26 to calculate the results of the Multiple Linear Regression test variables, t-test, F-test, and analysis of determination. The results of this study indicate, based on the t-test, that Customer Relationship Management (CRM), service quality, and customer satisfaction influence MyRepublic Wi-Fi customer loyalty in Tajurhalang District, Bogor. Based on the F-test, Customer Relationship Management (CRM), service quality, and customer satisfaction jointly have a significant effect on MyRepublic Wi-Fi customer loyalty in Tajurhalang District, Bogor. Based on the results of a multiple regression analysis, Customer Relationship Management (CRM), service quality, and customer satisfaction collectively significantly influence MyRepublic Wi-Fi customer loyalty in the Tajurhalang district of Bogor, amounting to 67%, while the remaining 33% is influenced by other variables not examined in this study. The research findings indicate that Customer Relationship Management (CRM), service quality, and customer satisfaction all significantly impact MyRepublic Wi-Fi customer loyalty in the Tajurhalang district of Bogor

Source: JURNAL LENTERA BISNIS

DOI: 10.34127/jrlab.v14i3.1827

Authors: Instianti Elyana, Rini Martiwi, Nyoman Suardita, Eulin Karlina, Fera Nelfianti

Institutions: Universitas Nusa Mandiri, Universitas Siber Indonesia, Universitas Bina Sarana Informatika

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4415000151

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