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Analysis of Art Workers' Creativity in Maintaining Existence in the Arts Environment of Galur Sari Karawang

Year: 2024

Type: article

Abstract: Purpose of the study — This research aims to analyze how the creativity of Galur Sari artists helps in maintaining its existence. Research method—The author used a descriptive qualitative method and triangulation technique. Data was obtained through direct observation and interviews with five individuals. Result— The results show that the creativity of artists in Galur Sari is reflected through four aspects: fluency of thought, flexibility of thought, elaboration, and originality. Most performers utilize a collaborative approach, combining music with existing facilities, updating stage layouts with modern dance, and leveraging social media and the surrounding environment. Conclusion— Increased creativity among traditional performers can help maintain the existence of their business in the modern era and provide motivation to continue developing creativity for business sustainability.

Source: International Journal of Management Economic Business and Accounting

DOI: 10.58468/ijmeba.v3i3.92

Authors: Sri Damaianti Rahmat Sugiana, Budi Rismayadi, Wike Pertiwi

Institution: Universitas Buana Perjuangan Karawang

Language: English

Topic: Cultural and Artistic Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4415000408

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