Year: 2025
Type: article
Abstract: The use of the Odoo platform for the study of Product Lifecycle Management (PLM) provides a detailed overview of the stages involved. The analysis of the life cycle of UNITEL's prepaid cards encompasses the various stages the product undergoes in the market, the duration of which varies according to factors related to innovation, demand, and competitiveness. The product is introduced to the market with investments aimed at promoting consumer awareness. As acceptance grows, the product enters a growth phase, gaining greater market share and increasing profitability. Upon reaching maturity, the product experiences sales stability, with the consolidation of standardization. With technological advancements and shifts in consumer behavior, the decline phase begins, marked by a reduction in demand. Customer segmentation is a critical factor in defining the target audience and maximizing the company’s profitability, supported by more effective marketing and distribution strategies. The use of the Odoo tool enables the identification of operational bottlenecks and optimization opportunities within the lifecycle of UNITEL cards, factors that contribute to process efficiency and the reduction of environmental impacts. The analysis of the lifecycle of UNITEL's prepaid cards, combined with technological support, enables an understanding of the factors influencing market retention and facilitates the development of more sustainable and efficient management strategies. The digitization of recharges serves as an alternative to reduce the reliance on physical recharges, owing to its convenience and speed, even when considering the challenges posed by the lack of telecommunications infrastructure.
DOI: 10.55034/smrv6n2-021
Authors: Massivi Eduardo, Miguel Bunza, Telmo Correia, Vladimir Jorge, António André Chivanga Barros
Institution: Agostinho Neto University
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415004668