Work

Business Development and Product Branding at Ani Kebaya

Year: 2025

Type: article

Abstract: Ani Kebaya is a small-scale business specializing in kebaya knitting and sales. As a newly established enterprise, it faces several challenges, including limited capital, insufficient knowledge of business development, and minimal promotional efforts primarily limited to personal Facebook usage. This prompted the authors to provide assistance in financial and operational management, as well as guidance on digital marketing strategies. The first phase of the program included management training, which increased partner understanding of financial management from 50% to 73%. The second phase focused on social media marketing, with partner comprehension improving from 40% to 70%.

Source: Amaluna Jurnal Pengabdian Masyarakat

DOI: 10.21154/amaluna.v4i1.4446

Authors: Ni Wayan Deriani, Edy Rohman, Putu Agus Sudarnata, Ni Luh Putu Gita Ayu Prahlada

Institution: Institut Teknologi Dan Bisnis STIKOM Bali

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4415012143

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