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A Study on the Continuance Usage Intention of OTT Services: Focusing on Coupang Play

Year: 2025

Type: article

Study design: Observational Study

Source: Global Convergence Research Academy

DOI: 10.57199/jgcr.2025.4.3.82

Authors: Bin Zhang, Yuan-Yuan Liu

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015242

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