Work

Impact through being bottom-up in multi-fold realms: lessons from journeying to subsistence marketplaces and marketplace literacy

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2023-0812

Authors: Madhubalan Viswanathan, Ashley Goreczny, Arun Sreekumar, Xiuying Sophy Cai

Institutions: University of Illinois Urbana-Champaign, Loyola Marymount University, Iowa State University, Indian Institute of Management Ahmedabad, Xiamen University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: closed

OpenAlex ID: W4415016831

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Cites: 4

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