Design of Cultural and Creative Products Based on Augmented Reality and Its Attraction to Young Tourists
Year: 2025
Type: article
Abstract: Today, modern augmented reality (AR) technology undoubtedly has a unique advantage in attracting young tourists. This paper explores the integration of AR technology with cultural and creative products from a design perspective, delving into the fundamental aspects that make AR appealing to young audiences. Research indicates that the core elements of AR cultural and creative products are immersive experiences, interactive functions, and emotional responses. Through case studies, this article proposes design strategies tailored for young tourist groups. Additionally, it highlights the primary issues in the current design and application of AR cultural and creative products. It also provides an initial assessment of future development directions, offering insights for the technological integration and product innovation in the cultural and creative industries.
Authors: Jie Yang, Nadia Bt Mohd Nasir, Rong Dong, Zhichao Zou
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4415043888