Work

Pengaruh Media Sosial Terhadap Minat Kunjung Wisatawan di Toraja Utara

Year: 2024

Type: article

Abstract: The Influence of Social Media on Tourist Interest in North Toraja. The purpose of this research is to determine whether social media has an impact on tourist interest in North Toraja. Data collection techniques in this study include documentation, observation, and questionnaires. The population in this research consists of tourists visiting tourist attractions in North Toraja, with a sample size of 85 respondents. The data analysis technique used is a simple linear regression test. The results of partial testing (t-test) indicate that the social media variable has an influence on tourist interest in North Toraja.

Source: Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis.

DOI: 10.61132/prosemnasimkb.v1i2.46

Authors: Risaldy Adikaputra Jacob, Randi Tangdialla, Stefani Marina Palimbong

Institution: Universitas Kristen Indonesia Toraja

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4415053685

FWCI: 0.744

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Cited by: 1

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