Year: 2025
Type: article
Abstract: This empirical study evaluates how the use of gender-specific approaches in effectuation and causation management frameworks affects the performance of Croatian high-tech and knowledge-intensive small and medium-sized enterprises (SMEs). To gain a more comprehensive understanding of different strategic options, we examined all four dimensions of effectuation separately. The findings reveal that female entrepreneurs achieve positive business results when they implement the causation strategy and the effectuation principles of flexibility and pre-commitment. In contrast, negative outcomes arise when they rely on the experimentation principle. The study recommends enhancing entrepreneurial training to include strategic practices of successful female entrepreneurs.
DOI: 10.31083/jeems46937
Authors: Sonja Radas, Bruno Škrinjarić, Valerija Botrić
Institution: Institute of Economics Zagreb
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4415054772