Year: 2025
Type: article
Abstract: The escalating ultraviolet radiation threats because of ozone damage have created a worldwide need for safe yet efficient sunscreens with attractive cosmetic qualities. Nanotechnology provides a solution by enhancing UV protection and addressing the stability and environmental issues of traditional sunscreens. This study examines strategic business approaches necessary for the development, commercialization, and adoption of nanotechnology-based sunscreens, focusing on advancements in titanium dioxide and zinc oxide nanoparticles. Key success factors identified include robust product development, regulatory compliance, innovative pricing, efficient distribution, and proactive consumer education. Supply chain resilience, corporate social responsibility, and intellectual property protection are critical for achieving sustainable competitive advantage. By embracing partnerships, digital innovation, and market expansion, businesses can overcome regulatory, environmental, and scalability challenges. This research proposes an integrated innovation model that aligns scientific progress with strategic business practices to ensure sustainability, market leadership, and responsible growth in the global sunscreen industry.
Source: The regional tribune.
Authors: Syed Kamal Abid, Dr. Nasira Jabeen, Nida Ali, Tahira Khan
Institution: University of Gujrat
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415072087
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