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A relational approach to sales force automation (SFA): a study of the pharmaceutical sector in Tunisia

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-12-2024-0139

Authors: Kaouther Jridi, Eslem Jendoubi, Hana Abidi

Institutions: University of Jendouba, Tunis University, Institut Supérieur de Gestion de Tunis

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415077028

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Cites: 42

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