Work

Evaluating the Economic Landscape of Turkey’s Cosmetics Industry (2020–2022)

Year: 2025

Type: book-chapter

Abstract: This study aims to analyze the economic performance of the Turkish cosmetics industry during the 2020–2022 period in terms of exports, imports, and market dynamics. Based on quantitative data analysis, the research utilizes updated datasets from the Ministry of Trade, the Turkish Statistical Institute (TURKSTAT), and international trade databases. The findings reveal that the sector recorded an average annual export growth rate of 18.7%. Key determinants of the industry's competitive strength include the asymmetric distribution across product categories (e.g., shaving products accounting for 24.7%), geographic market dependency (notably Iraq and the EU with a combined share of 39.2%), and low R&D intensity (1.8% of total revenue). The study recommends policy strategies focused on branding, green transformation, and market diversification to enable Turkey to ascend within the global cosmetics value chain.

Source: Özgür Yayınları eBooks

DOI: 10.58830/ozgur.pub862.c3498

Authors: Tuğçe Yıldırım Dal, Dursun Yılmaz

Institution: Tokat Gaziosmanpaşa Üniversitesi

Language: English

Topic: Global Trade and Competitiveness

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Funder: Türkiye Bilimsel ve Teknolojik Araştırma Kurumu