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Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia

Year: 2025

Type: article

Abstract: The purpose of this study was to examine the impact of gacha addiction and good price on the intention topurchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitativeapproach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey datacollected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires.The results indicate that gacha addiction significantly influences the intention to purchase in-app items, whilegood price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in therelationship between gacha addiction and purchase intention.

Source: Matrik Jurnal Manajemen Strategi Bisnis dan Kewirausahaan

DOI: 10.24843/matrik:jmbk.2023.v19.i01.p03

Authors: Cokki Cokki, Haris Maupa, Wanstum Wanstum, Syarifuddin Sulaiman

Institution: Tarumanagara University

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $98

OpenAlex ID: W4415092289

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