Year: 2014
Type: article
Abstract: This study examines the effectiveness of Trans7’s Khazanah as a medium of Islamic preaching among Mulya Bhakti residents in Cimahi. Using a descriptive qualitative approach and the Stimulus–Organism–Response (S–O–R) theory, the study finds that Khazanah effectively influences viewers cognitively, affectively, and psychomotorically. The program broadens Islamic understanding, evokes spiritual calmness, and encourages positive religious behavior within families. Moreover, it creates a space for spiritual dialogue, transforming television into a medium of reflection for urban audiences. The study concludes that media-based dakwah remains relevant when delivered aesthetically, humanistically, and contextually.
Source: Jurnal Ilmu Dakwah
Author: Nurul Fitri
Institution: Sunan Gunung Djati State Islamic University Bandung
Language: English
Subfield: Religious studies
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4415096040