A Resource-Based View of Omnichannel Applicability in Egypt's Public Hospitals and Its Effects on the Pharmaceutical Supply Chain
Year: 2025
Type: preprint
Abstract: Purpose: Drug shortages in Egypt’s public hospitals pose a critical challenge to essential healthcare delivery, and limited progress has been made in addressing systemic causes. This study examines the applicability of omnichannel supply chain strategies to alleviate shortages and proposes interventions aligned with the Resource-Based View (RBV). The aim is to assess whether hospitals possess the internal capabilities and resources required for such transformation. Study design: A qualitative design was adopted. Semi-structured interviews were conducted with 20 healthcare professionals across public hospitals, including pharmacists, warehouse staff, and managers. Data were thematically analyzed to capture insights into supply chain structure, communication practices, inventory management, digital readiness, and resistance to organizational change. Findings: Results reveal heavy reliance on paper-based processes, fragmented coordination among departments, underutilization of digital tools, and procurement delays linked to centralized systems, all of which exacerbate shortages. Despite these weaknesses, several enabling factors were identified, including standardized procurement protocols, dedicated staff, and openness to change, which can form the basis for readiness. The analysis highlights that barriers are both technical and cultural. Value: This study contributes to healthcare supply chain literature by being one of the first to explore omnichannel strategies in Egypt’s public hospitals. It demonstrates how RBV can be applied to identify underused resources and offers a phased, resource-conscious framework for adoption. The findings provide practical guidance for policymakers and hospital administrators seeking sustainable solutions to mitigate drug shortages.
Authors: Yasmin Allam, Hebatallah Elmesmary, Sama Gad
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4415119995
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