Work

Pemberdayaan UMKM Turunan Nanas Melalui Platform Digital di Desa Belantaraya Kecamatan Gaung

Year: 2025

Type: article

Abstract: The Community Service Program (KKN) in Belantaraya Village, Gaung District, Indragiri Hilir Regency, focused on empowering Micro, Small, and Medium Enterprises (MSMEs) producing pineapple-based products such as dodol and jam. The main challenges faced by local entrepreneurs were limited marketing strategies, simple packaging, and the absence of business legality. This program was carried out through a participatory approach involving observation, interviews, mentoring, and training related to product innovation and digital marketing strategies. The results showed an increased awareness of MSME actors regarding the importance of business identity through logo design, improved and more hygienic packaging, and the utilization of digital platforms such as social media for product promotion. In addition, entrepreneurs were assisted in obtaining a Business Identification Number (NIB) as a form of legal recognition. Through this digital-based empowerment, pineapple dodol and jam products have greater potential to compete, expand their market reach, and contribute to the local economy

Source: IKHLAS Jurnal Pengabdian Dosen dan Mahasiswa

DOI: 10.58707/ikhlas.v4i2.1378

Authors: Eka Indah Rahayu Putri, Randi Rahmat Saputra, Diana Ruvita, Ratu Ulandari, Fezli Mukhlis, Sartika, Riskifitriadi, Agung, Muhammad Rizkan, Suhardi, Suriansyah, Sakrani, M.Sopyan, Jumiati, Bambang Sasmita Adi Putra

Institution: Universitas Islam Indragiri

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Zero hunger, No poverty

Open Access status: diamond

OpenAlex ID: W4415138149

FWCI:

Cites:

Cited by:

Related to: