Year: 2025
Type: article
Abstract: This study investigates the potential of the beauty and wellness industry as a catalyst for women?s empowerment and inclusive growth in urban India, with a particular focus on Lucknow. Employing a dual-method approach, the research integrates the SAP-LAP (Situation-Actor-Process-Learning-Action-Performance) framework and thematic analysis to systematically examine the experiences of women entrepreneurs, employees, and distributors in both registered and unregistered business. Primary case studies, interviews, and focus group discussions- are analysed to identify key challenges such as limited access to formal training, finance, and reliable supply chain. The SAP-LAP framework provides a structured lens to evaluate sectoral dynamics, stakeholder roles, business processes, and the outcomes of strategic interventions. Thematic analysis complements this by uncovering recurring patterns related to empowerment, business sustainability, supply chain management. Findings reveal that formalization, certified training, and robust distributor relationships are critical for enhancing women?s economic independence, social status, and business growth. However, barriers such as informality, lack of institutional support, and gendered perceptions continue to restrict women?s full participation and advancement in the sector. The study offers actionable recommendations for policymakers and industry stakeholders to foster inclusive growth, promote formalization, and strengthen support systems for women-led enterprises. By leveraging the strengths of both analytical frameworks, this research contributes to a holistic understanding of women?s empowerment in the beauty and highlights pathways for sustainable and equitable sectoral development.
Authors: Sneha Verma, Harnam Singh
Institution: University of Lucknow
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415145754
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