Peranan Lembaga Penyiaran Publik RRI Medan Dalam Menghadapi Persaingan Informasi Pada Era Digital
Year: 2024
Type: article
Abstract: As technology advances, communication is a very important aspect of technology. The level of radio competition at radio stations in big cities is quite high in winning the hearts of the audience, so this study aims to analyze the role of the RRI Medan Public Broadcasting Institution in being able to retrieve information on the interests of listeners in the digital era through the application platform that has been made, namely RRI PLAY GO so that generations X and Z can hear information through their respective Gadgets or Cellphones. This study uses a descriptive analysis model with the data obtained as testing material. In this research, a data collection method is needed to answer all the proposed research problems. The results show that the role of RRI PLAY GO is to retrieve enough information to increase listeners' interest in the digital era.
Source: Epsilon Journal of Management
Authors: Asri Lestari, Wahyu Syarvina
Institution: Universitas Islam Negeri Sumatera Utara
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415168232
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