Work

Smart Tourism Technology and Communication on Rural Destination: Analyze Memorable Experiences, Tourist Satisfaction, and Revisit Intention

Year: 2024

Type: article

Abstract: The COVID-19 pandemic has caused the tourism and creative economy (Parekraf) sector to experience a significant negative impact. Destinations have an opportunity to build infrastructure for information and communication technology because of the COVID-19 pandemic. The smart tourism communication technology dimensions in this study refer to accessibility communication, informativeness communication, interactivity communication, and personalization communication. Quantitative methods were used with data collected through online questionnaires from 150 respondents and processed using the Partial Least Square programmed. The findings indicate that the four attributes of smart communication tourism technologies – informativeness, accessibility, interactivity, and personalization of communication – contribute to the creation of a pleasant and memorable experience for tourists. This research aids in the creation of a theoretical framework that integrates ME with the idea of smart tourism and mega-events. The results can assist the rural tourism sector in comprehending how smart tourism communication technologies affect travelers' pleasure, experience, and desire to return.

Source: Jurnal Ilmu Komunikasi

DOI: 10.31315/jik.v22i3.13416

Authors: Windy Anindya Pamuji, Dyah Sugandini, Heru Tri Sutiono

Institution: Universitas Pembangunan Nasional Veteran Yogyakarta

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

Funders: Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, Direktorat Jenderal Pendidikan Tinggi