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Dopamine Dressing: a Chromo-therapy Inspired Wardrobe

Year: 2025

Type: article

Abstract: Dopamine dressing is a contemporary fashion movement rooted in the psychological and physiological effects of colors on human emotion and behavior. Drawing from the principles of chromotherapy, this concept emphasizes the intentional use of vibrant and emotionally resonant clothing to stimulate dopamine release. This article explores the historical evolution of color in fashion and healing, from ancient civilizations like Egypt, Greece, India and China to modern psychological theories and therapeutic practices. It also dwelves into the foundational principles of dopamine dressing, including color-induced Emotional stimulation, enclothed cognition, sensory input and self-expression. By examining the cultural, psychological and therapeutic dimensions of color, this article highlights how fashion can be a powerful tool for emotional well-being, self-confidence and mental health awareness. Keywords: Dopamine Dressing, Chromotherapy, Emotional Well-being

Source: EPRA International Journal of Multidisciplinary Research (IJMR)

DOI: 10.36713/epra24407

Authors: Dr. Elisha Bhusal, Dr. Akshay Sharma, Dr. Ravi Kumar

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4415223780

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