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Developing Young Entrepreneurs Based on Internships and Digital Marketing Literacy

Year: 2024

Type: article

Abstract: This research aims to develop digital-based young entrepreneurs (digitalpreneurs) through internship programs in creative industries and digital marketing literacy training. The problem behind this research is the low digital skills, work experience, and digital marketing knowledge among young entrepreneurs. The method used was an andragogy approach with training, discussion, and internship strategies. The research subjects were 20 young entrepreneurs from Karang Taruna Indonesia in Melong Village, South Cimahi District, Cimahi City. The results showed that the internship program and digital marketing literacy training can improve participants' knowledge, skills, and business experience in running a digital-based business.

Source: MIMBAR PENDIDIKAN

DOI: 10.17509/mimbardik.v9i2.89667

Authors: Hari Mulyadi, Ikaputera Waspada, Asep Ridwan Lubis

Institution: Indonesia University of Education

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4415233301

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