Year: 2025
Type: article
Abstract: This article aims to analyze the upgrading of producers in northwestern Mexico in the global value chain of horticultural products and understand the characteristics and dimensions of this process. Twenty-three semi-structured interviews were conducted with different growers and distributors in the region, and the information collected was triangulated with secondary sources. The results show that: (i) there has been a functional upgrading in these actors from producers to marketers, as well as an upgrading of products and processes; (ii) trust between the parties is key to increasing the maturity of the horticultural value chain; (iii) capacities have been developed to adapt to the demands of international markets; (iv) innovation and continuous improvement are imperative to keep up with the dynamics of cross-border trade. The knowledge generated is an empirical input for future research focused on the response capacity of regional agents to the demands of the world market.
Source: Frontera norte
Authors: Miguel Ángel Grijalva Villa, Rigoberto García-Ochoa, Álvaro Bracamonte Sierra
Institutions: El Colegio de la Frontera Norte, El Colegio de Sonora
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W4415248768