Visual Strategies for Guiding Gaze Sequences and Attention in Yi Symbols: Eye-Tracking Insights
Year: 2025
Type: article
Abstract: This study investigated the effectiveness of visual strategies in guiding gaze behavior and attention on Yi graphic symbols using eye-tracking. Four strategies, color brightness, layering, line guidance, and size variation, were tested with 34 Thai participants unfamiliar with Yi symbol meanings. Gaze sequence analysis, using Levenshtein distance and similarity ratio, showed that bright colors, layered arrangements, and connected lines enhanced alignment with intended gaze sequences, while size variation had minimal effect. Bright red symbols and lines captured faster initial fixations (Time to First Fixation, TTFF) on key Areas of Interest (AOIs), unlike layering and size. Lines reduced dwell time at sequence starts, promoting efficient progression, while larger symbols sustained longer attention, though inconsistently. Color and layering showed no consistent dwell time effects. These findings inform Yi graphic symbol design for effective cross-cultural visual communication.
Source: Journal of Eye Movement Research
DOI: 10.3390/jemr18050057
Authors: Bo Yuan, Sakol Teeravarunyou
Institution: King Mongkut's University of Technology Thonburi
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: gold
Estimated APC paid: $1,207
OpenAlex ID: W4415277206