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Context matters: Analyzing the factors influencing artificial intelligence acceptance across five different applications

Year: 2025

Type: article

Abstract: This study examines factors influencing the acceptance of AI across five application scenarios: personalized product recommendations, learning platforms, job screening, traffic control, and medical diagnosis aids. The research focuses on trust, acceptability, ethicality, societal benefit, transparency, skill augmentation, perceived risk, and need for regulation. The findings suggest that perceived risk does not always reduce AI's acceptability or trust towards AI. Despite being highly risky, traffic control AI had the highest levels of trust and acceptance, indicating that the perceived benefit of AI usage can outweigh risk concerns. Ethicality and trust consistently emerged as significant predictors of AI acceptance across all the proposed scenarios. Furthermore, the need for regulatory oversight was more pronounced in riskier scenarios. The study reveals significant differences across scenarios, emphasizing that AI acceptance is highly context dependent. The findings suggest that AI regulation and deployment strategies should be tailored to specific contexts to enhance public acceptance.

Source: Computers in Human Behavior Reports

DOI: 10.1016/j.chbr.2025.100834

Authors: Simone Grassini, Sebastian Oltedal Thorp, Enrico Cipriani, Vanessa Mannari, Aleksandra Sevic

Institutions: University of Bergen, Norwegian University of Science and Technology, University of Pisa, University of Bologna, University of Stavanger

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,880

Funder: Universitetet i Bergen