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Integrating Augmented Reality into Customer Experience: Enhancing Consumer Engagement in The Digital Era

Year: 2025

Type: article

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/yj65zy88

Authors: Hari Muharam, Risky Irawan, Husein, Loso Judijanto

Institutions: Pakuan University, Institut Bisnis dan Informatika Kesatuan, Sekolah Tinggi Ilmu Ekonomi Bangkinang

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4415341985

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