Work

Factors of Willingness to Pay for Equine Veterinary Services

Year: 2025

Type: article

Abstract: This study estimates correlates of willingness-to-pay (WTP) for routine, elective, and urgent equine veterinary services in the United States. Through a nationwide online survey of US horse owners aged 18 and older, a payment card approach was utilized to elicit WTP for annual vaccinations, a lameness exam, and emergency colic surgery. Based on the results from an interval regression model, we found that financial capacity, income level, and the number of horses owned were significant predictors of WTP across all three service types. These findings have implications for equine veterinary practice management and client communication regarding treatment costs.

Source: Journal of Agricultural and Applied Economics

DOI: 10.1017/aae.2025.10026

Authors: Olivia Gibson, Shuoli Zhao, C. Jill Stowe

Institution: University of Kentucky

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,660

Funders: U.S. Department of Agriculture, National Institute of Food and Agriculture